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In-depth: Atlas vs Confidas People

Kevin Bjerring · Philip Myrup · Published 30 October 2026 · Checked 30 October 2026

In short

Consider Atlas People if you need to know whether your leadership team can deliver a specific plan, and want that view updated when the plan, the team or the evidence changes.
Want bespoke management due diligence with extensive referencing on each executive? Confidas People is probably the right choice.
Confidas People and Atlas both give investors a read on a management team. Atlas reads the team against the investment plan with its own assessment, and keeps the same model running after close.
Atlas People is not the right fit if the management team cannot take part in an assessment before or soon after the deal.

Atlas and Confidas People both help investors judge whether a management team can deliver. Where they differ is how the read is built and what happens to it after the deal closes.

Confidas People provides management due diligence and leadership intelligence to private equity investors. Its bespoke projects combine psychometric assessment, extensive named and unnamed referencing, structured interviews and other evidence to support its recommendations.

Atlas is an execution intelligence platform for leadership teams. It runs its own assessment, then puts the results in context with your plan, your roles and your teams, so you can see whether your organisation can deliver the plan, what could get in the way, and what to address first. It can read one leadership team or every team in the organisation on the same model, at the same depth. When the plan changes, the read changes with it. It is built for CEOs, boards, investors and HR leaders who own a plan.

How is Atlas different?

1. Built for the deal timetable

A deal timetable leaves little room for a long assessment programme.

Each leader spends about 20 to 25 minutes on the assessment, and Atlas turns the results into named recommendations with the trade-offs, ready for an investment committee or a board.

2. We read the whole organisation, not a sample

One person can interview a handful of leaders and read a few reports. Past that, the work has to be sampled.

Atlas brings every assessment, survey answer, role and the plan together, across every team, and analyses them at the same depth, with experts reviewing the read. One method from a single team to the whole organisation, so results can be compared across teams, units and countries.

3. We read people against your plan

Most tools describe people, teams or the organisation. The harder question is whether that person, in that role, on that team, can carry the strategy you approved last quarter.

Atlas starts from the plan. The plan is modelled; the organisation is assumed. Atlas replaces the assumption with evidence, reading each leader against the role, the team around them and what the plan demands of both.

4. The read carries on after the deal closes

People due diligence often ends with the investment committee memo. The management team then meets a value creation plan that changes every quarter.

Atlas runs the same model before and after close: it starts with an Execution Forecast, keeps the baseline and reforecasts when the plan, the team or the evidence changes.

5. We're AI-native, with expert support

Atlas was built around AI from the start. It puts all the inputs in context, your assessment results, the plan, roles and teams, and leaders can ask the portal questions in plain language.

Expert support helps you turn the read into decisions, so leaders can act on it directly.

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Comparing Atlas and Confidas People

Confidas People and Atlas both give investors a read on a management team. Atlas reads the team against the investment plan with its own assessment, and keeps the same model running after close.

Investors

Atlas runs People Due Diligence on the same model it uses after close, so the read you take to investment committee keeps working through the hold period. Financial and commercial diligence each have a standard partner; people diligence is usually spread across several providers. Atlas puts the management read, the plan and the follow-up in one model.

Investors: Atlas compared with Confidas People
Capability	Atlas	Confidas People
Pre-deal management read: The management team assessed before you commit	Yes	Yes
Read against the investment plan: Whether the team can deliver the value creation plan	Yes	Yes
Follow-up after close: The same model kept current through the hold period	Yes	Yes
Hiring into portfolio companies: Candidates read against the role and the team	Yes	No public information

Assessment

Atlas's assessment is built around the behaviour a plan demands, with faking detection built in so the read holds up when the stakes are high.

Assessment: Atlas compared with Confidas People
Capability	Atlas	Confidas People
Own assessment: The provider designs and owns its instrument	Yes	No public information
Behaviour under pressure: How people act when strain or stakes rise	Yes	No public information
Motivation and energy: What drives people and what drains them	Yes	Yes
Forced-choice format: People rank statements instead of rating themselves	Yes	No public information
Faking detection: Built-in controls for faking and careless answers	Yes	No public information
Languages: Languages the assessment and reports run in	Danish, English	Not published

Teams and the plan

Confidas puts heavy weight on referencing, named and unnamed, which adds a reputational view of each executive. Atlas reads the team against the plan it has to deliver, and turns that into named recommendations with the trade-offs, ready for a board.

Teams and the plan: Atlas compared with Confidas People
Capability	Atlas	Confidas People
Team analysis: Strengths, gaps and friction across a team	Yes	Yes
Read against the plan: Whether the team can deliver a specific strategy or value creation plan	Yes	Yes
Execution Forecast: Where the plan is likely to get stuck, and what to address first	Yes	No public information
Collaboration Playbooks: Practical guidance on how specific people work best together	Yes	No public information
Board-ready recommendations: Named actions with trade-offs, not a descriptive report	Yes	No public information

Platform and AI

Atlas is AI-native: the portal puts the assessment, the plan, roles and teams in one place, and leaders can ask questions in plain language. The same analysis runs for one team or for every team in the organisation.

Platform and AI: Atlas compared with Confidas People
Capability	Atlas	Confidas People
AI assistant for leaders: Ask questions in plain language, answered from your own data	Yes	No public information
Context beyond the assessment: Plan, roles, teams and organisational evidence in one place	Yes	No public information
Ongoing reforecasting: The read updates when the plan, the team or the evidence changes	Yes	No public information
Baseline and history: Keep the starting point and record what changed	Yes	No public information
Who reads the results: The person who acts on them	Leaders, with expert support	Investors, boards and management teams; Confidas advisers deliver the engagement

Security and compliance

Atlas hosts and processes customer data in the EU and is designed to align with the EU AI Act.

Security and compliance: Atlas compared with Confidas People
Capability	Atlas	Confidas People
EU data hosting: Customer data stored and processed in the EU	Yes	No public information
SSO / SAML: Single sign-on for enterprise teams	Yes	No public information
EU AI Act: Human decision, traceable evidence, no ranking of people	Designed to align	Not published
People never ranked: Results describe the work, not a person's worth	Yes	No public information

Confidas People details from its own site and public pages, checked 30 October 2026.

How Atlas works in practice

What you provide

The plan you want to test: strategy, goals or OKRs
Roles and team structure for the people involved
Who takes part, and when

What participants do

Each person takes the Atlas assessment, about 20 to 25 minutes
A one-to-one feedback session on their own results
A short Clarity Survey, about 10 to 15 minutes, on how well the plan is understood

What you receive

Personal Collaboration Playbook (In the platform)
AI assistant answering questions from your own data (In the platform)
Team Report and Execution Forecast (Reviewed by Atlas experts)
Match Report for a hiring decision (Reviewed by Atlas experts)
Recommendations and follow-up (With Atlas expert support)

The Clarity Survey repeats on an agreed cadence, typically quarterly, and Atlas updates the read when the plan, the team or the evidence changes. A person makes every decision.

Scenario simulation and organisation-wide forecasting are in development and are not part of Atlas today.

See an illustrative sample forecast, how the assessment method works, how data is handled and how Atlas is bought.

When to choose Atlas vs Confidas People

Want to know whether your leadership team can deliver the plan, where execution risk is highest and what to change, with a platform that keeps the read current as the plan moves, EU-hosted and designed to align with the EU AI Act? Go with Atlas.

Want bespoke management due diligence with extensive referencing on each executive? Confidas People is probably the right choice.

Recommendations by buyer

AtlasDeal partners before investment committeeA board-ready read of the management team against the investment plan.
AtlasOperating partners who own the value creation planAtlas reforecasts when the plan, the team or the evidence changes, through the hold period.
AtlasInvestors hiring into a portfolio companyA Match Report reads the candidate against the role and the team they would join.
Confidas PeopleInvestors who prefer Confidas People's approachConfidas puts heavy weight on referencing, named and unnamed, which adds a reputational view of each executive.
BothTeams already using Confidas PeopleUse Confidas People when you want bespoke management due diligence with extensive referencing on each executive. Add Atlas to read the leadership team against the plan. The two are used side by side; there is no technical integration between them.

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FAQ

For a read of the management team against the investment plan that keeps working after close, yes. Confidas puts heavy weight on referencing, named and unnamed, which adds a reputational view of each executive.

Yes. Some investors use more than one input before investment committee. Atlas adds a read of the team against the plan on its own assessment, kept current through the hold period.

Whether the management team can deliver the investment plan, where it is likely to get stuck and what to address first, with named recommendations ready for investment committee.

Atlas runs the same model after close. It starts with an Execution Forecast and reforecasts when the plan, the team or the evidence changes, keeping the baseline and recording what changed.

Yes. A Match Report reads a candidate against the role and the team they would join, and Atlas takes no placement fees.

Financial and commercial diligence each have a standard partner. People diligence is usually spread across several providers. Atlas puts the management read, the investment plan and the follow-up after close in one model.

Keep it if it works for you. Many assessments are built to describe one person at one point in time. Atlas reads people against the role, the team and the plan, and updates the read when any of them changes.

Yes. Atlas can bring every assessment, survey answer, role and the plan together for one team or for every team in the organisation, on the same model and at the same depth, with experts reviewing the read. You can start with the leadership team and widen from there.

A general AI model has no measured data on your people or your plan. Atlas works from your own assessed data and the plan you upload, and a person makes every decision. You can still connect Atlas to the AI tools you already use.

No. It gives HR and leaders the same evidence to work from, so people decisions rest on data rather than gut feeling, and the decision stays with a person.

It is an evidence-based assessment of execution risk: which parts of the plan the current team is best and least placed to deliver, based on the assessment, the Clarity Survey, roles and the plan itself. It shows where risk is highest and what to address first. It is not a prediction of results, and it is updated when the plan, the team or the evidence changes.

Working out whether a company can do what its plan says, finding where it is most likely to get stuck, and testing what to change, with the evidence behind every conclusion. Atlas People is the execution intelligence company. The full definition is in the Atlas glossary.

No. Atlas uses its own assessment as one input, and the product is the read of your team against your plan. The assessment never ranks people; it describes how the work and the people fit.

34 behavioural and cognitive constructs, focused on natural behaviour under pressure: role and collaboration fit, trust and decision style, and what gives and drains energy. It uses a forced-choice format with faking detection built in.

It depends on scope: how many people take part and how much of the plan is shared. Each person spends about 20 to 25 minutes on the assessment and has a one-to-one feedback session, then the team read follows. After that, Atlas updates the read when the plan, the team or the evidence changes.

Leaders read the results in the portal and can ask questions in plain language, with expert support to turn the read into decisions.

Yes. A Match Report reads a candidate against the role and the team they would join, and Atlas supports high-volume hiring too, with a person making every decision. Atlas is not involved in finding or placing candidates, so its read stays separate from the search.

Atlas is bought through one annual agreement, scoped to the people covered, the leaders using it and the organisational work you need. Pricing is scoped to your organisation; see how Atlas is bought.

Atlas is designed to align with the EU AI Act: the human makes the decision, the evidence behind every conclusion is traceable, and people are never ranked.

Customer data is hosted and processed in the EU, and enterprise teams can sign in with SSO / SAML.

The assessment and reports run in Danish and English.